Shapewear has become increasingly popular over the years, with more and more women relying on it to create a smooth and streamlined silhouette. For store owners, displaying shapewear can be a challenge, as it requires a strategic approach to ensure that customers can easily find what they are looking for. In this article, we will explore strategies for displaying shapewear in-store to increase sales and improve brand awareness.
Considerations for Displaying Shapewear
When it comes to displaying shapewear, there are several factors to consider. These include color and style, size and fit, and fabric. Ensuring that your display is organized and visually appealing can make a big difference in whether or not customers make a purchase.
Color and Style
One of the most important factors to consider is color and style. You should aim to have a selection of shapewear in a range of colors, from basic black and nude to more colorful options. Similarly, you should make sure to offer a variety of styles, including briefs, bodysuits, and shorts.
Size and Fit
Size and fit are also important considerations. You should make sure to offer a range of sizes, from extra small to plus size. It is also helpful to display shapewear that is specifically designed for certain areas of the body, such as waist trainers or thigh slimmers.
Fabric
Finally, consider the fabric of the shapewear you are displaying. Customers are often looking for shapewear that is comfortable and easy to wear, so look for products that incorporate breathable and lightweight materials.
Strategies for Displaying Shapewear
Once you have considered the key factors for displaying shapewear, it's time to think about the best strategies for actually displaying it in your store.
Grouping by Style/Color
One strategy is to group shapewear by style or color. This makes it easy for customers to find what they are looking for, whether they are searching for a particular style or color to match their outfit.
Mannequins
Another effective strategy is to use mannequins to display shapewear. This allows customers to see how the shapewear looks when worn, which can be helpful in determining whether or not it will provide the desired results.
Hangers
Hangers are also a popular way to display shapewear. By organizing your shapewear by size and style, you can make it easy for customers to find what they are looking for. It is also helpful to provide a sizing chart and to label each hanger with the corresponding size and style.
Benefits of Displaying Shapewear
By displaying shapewear effectively, you can reap a number of benefits for your store and your brand.
Increased Sales
One of the most obvious benefits is increased sales. By making it easy for customers to find what they are looking for, you can increase the likelihood that they will make a purchase. Additionally, displaying WaistDear shapewear in an appealing way can help to upsell customers to higher-priced products or to encourage them to purchase matching sets.
Improved Brand Awareness
Displaying shapewear effectively can also lead to improved brand awareness. When customers see your shapewear displayed in a way that is visually appealing and easy to navigate, they are more likely to remember your brand and recommend it to others.
Conclusion
Effective display of shapewear is key to increasing sales and improving brand awareness. By considering factors such as color, style, size, and fabric, and using strategies such as grouping by style/color, mannequins, and hangers, you can create a display that is visually appealing and easy to navigate. So, start implementing these strategies and enjoy the benefits of effective shapewear display.
